Content Plans

Question 1

Embraces a wide range of techniques such as:
○ Proposal outlines
○ Annotated outlines
○ Section content plans
○ Content plans
○ Mock-ups

Answer 1

Content Plan

Question 2

Offers the following benefits:
○ Helps writers structure their thinking
○ Contributes to opportunity strategies
○ Communicates win themes
○ Enables review of plans before development
○ Helps ensure compliance
○ Improves consistency of messages
○ Minimizes overlaps and prevents gaps

Answer 2

Content Planning

Question 3

A simple writing or content plan. This is a structure for
the proposal that is usually derived from the customer
requirements documentation. The outline may be
annotated to show writing responsibilities, informative
headings, page-count estimates, and so on. It amplifies a topical outline by further defining the content of various proposal sections. This technique can be an alternative to complex and time-consuming content planning.

Answer 3

Annotated Outline

Question 4

Often referred to as “storyboards” or “frames,” section content plans provide additional specification for a document section. PPM practitioners will recognize them as product descriptions.

Answer 4

Section Content Plans

Question 5

A page-by-page visualization of the finished document
laid out in its planned final form.
In addition to the design implicit in a content plan, they contain layout information and page space constraints.

Answer 5

Mock-ups

Question 6

A document that identifies proposal team
members and their specific proposal section
responsibilities. It maps proposal team members
(authors) with specific proposal (section)
assignments. The proposal responsibility matrix
is an element of the project plan developed by
the Proposal or Bid Manager to identify
resources, schedule, and tasks needed to reach
the final submission date with a winning
proposal.

Answer 6

Proposal Responsibility Matrix