Features, Benefits, and Discriminators

Question 1

This is a key element of developing effective features,

benefits, and discriminators.

Answer 1

Competitive Intelligence

Question 2

They assure the proposal evaluator that features and benefits claimed are real, verifiable, and achievable.

Answer 2

Proof points

Question 3

Pieces of information proposal developers use to
support the soundness of a solution. They often
describe performance on similar past efforts and
can take the form of project data, case studies,
customer quotes or testimonials, awards or
recognition earned, and more.

Answer 3

Proof points