Google

Question 1

Overview of google

Answer 1

totally crushing it financially, makes 1B every 10 days, 72+

Question 2

What ad words?

Answer 2

Allows advertisers to bid on certain search words to get advertisements to show up next to the thing

Question 3

what ad sense?

Answer 3

allows owners of sites to get ad revenue

Question 4

what is a vickery auction?

Answer 4

minimum bid price per key words, winner pays 1 c more than second place bid, not gonna get dicked over, also good for small businesses

Question 5

How did google revolutionize the search business?

Answer 5

-the head of viacom said they fucked with the magic

Question 6

Google was not the first to pioneer search. How were they successful?

Answer 6

 Overture pioneered pay per click; Yahoo buys Overture
 Google adopts similar CPC model (bidding $ + ranking)
 Google becomes search engine for Yahoo in 2000 (unbranded)
 Google runs searches for AOL, myspace.com
 Google continues to innovate: Froogle, AdSense, Maps etc
 Google is unafraid to acquire technology
― YouTube, Waze, Google Earth, Motorola Mobility, DeepMind

Question 7

What is a network effect

Answer 7

 Network effect occurs when a product or service becomes more valuable to its users, the more people use it
 Benefits of network effects
― Network effects create barriers to exit for existing users and
barriers to entry for new companies (build moats)
― Protect companies from competitors who eat away margin ― Can help create or tip winner-take-all markets
 Network is a set of “nodes”

Question 8

What is a network

Answer 8

group of interconnected people (social network) or system of things

Question 9

Market

Answer 9

is a network where money/transactions flow between two+ sides of distinct (heterogeneous) groups; supply and demand meet

Question 10

Platform

Answer 10

is a network of users and developers; the multi-sided feedback loop between those users, developers and the platform itself creates a flywheel effect,