Golden Triangle Flashcards
1
Q
Golden triangle
A
Refers to relationship between sport, business and media
2
Q
Golden triangle summary
A
- Each needs the other to succeed
- Media uses sport to gain viewers
- Media used by business for advertising
- Business pays sport to act as advertising medium
- Sport must be in media to attract sponsorship
3
Q
Golden triangle : sport
Benefits to sport (3)
A
- sports get money for allowing events to be televised
- business pays sports for advertising
- sport becomes more popular/more fans
4
Q
Golden triangle : sport
Disadvantages to sport (4)
A
- media sensationalises sport
- media affects organisation/timing of sport
- only popular sports televised
- business : players - too much time working
- business : more pressure to win due to sponsorship pressure
5
Q
Different forms of media
A
Television
Radio
Newspapers
Magazines
Internet
Social media
6
Q
Golden triangle : media
Advantages (3)
A
- media increases awareness of (minority) sport
- role models created
- makes sport more fair (VAR etc)
7
Q
Golden triangle : media
Disadvantages (3)
A
- winning is everything = violence, drug abuse, cheating
- copying bad behaviours of role models
- minority sports get limited coverage
8
Q
Commercial and media pressure impact on sport and NGBS
A
- NGBS have to adapt to commercial pressure in order to maintain their status
- Governing bodies changed rules as result of commercial pressures
- TV commercial breaks in play enables sponsors to advertise products
- Commercial deals made between governing bodies and media can favour certain sports
