Glossary Terms from week 3 Flashcards
A Google Ads feature that shows additional information about the business
Ad extension
How a business or organization is perceived by the public
Brand
The value consumers attribute to one brand’s offerings when compared with similar products from another brand
Brand equity
Keeping a brand’s reputation safe when they advertise online
Brand safety
A desired aim, achievement, or outcome for a business
Business goal
A marketing technique that focuses on creating and distributing valuable content to a specific audience
Content marketing
The amount an advertiser pays when someone clicks on a PPC ad
Cost per click (CPC)
Represents a group of similar people in a desirable audience
Customer persona
A visual ad format placed on websites or applications
Display ad
Positive digital exposure generated through personal or public recommendations
Earned media
Sending messages to a list of existing subscribers to share information, drive sales, or create community
Email marketing
A search term people use to find information, products, and services online
Keyword
A combination of digital channels used to reach goals and how the budget is divided among them
Media mix
All the digital content a brand fully controls
Owned media
Any form of digital promotion a brand pays to put online
Paid media
