Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

DIGITAL MARKETING > Beginner SEO Terms > Flashcards

Beginner SEO Terms Flashcards

1
Q

An automated software that helps locate information to answer a user’s query

A

Algorithm

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

The percent of visitors that view one page and then leave the site.

A

Bounce rate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

A row of internal links at the top or bottom of the webpage that allows visitors to quickly navigate back to a previous section or the home page.

A

Breadcrumbs

Also known as a breadcrumb trail.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

A link that leads to a webpage that no longer exists. For example, the webpage may have been deleted, or the content may have been moved to a different location.

A

Broken link

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

The process of looking for new or updated webpages. Google discovers URLs by following links, by reading sitemaps, and by many other means.

A

Crawl

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Automated software that crawls (fetches) pages from the web and indexes them.

A

Crawlers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

The core part of a website’s URL, or internet address.

A

Domain

For example, in the URL www.google.com/ads, the domain name is google.com.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

A special box that displays information about a search in the results page

A

Featured snippet

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site

A

HTTPS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

The generic name of Google’s crawler.

A

Googlebot

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

A tool that allows local businesses to tailor how their information appears on Google Search and Google Maps

A

Google Business Profile

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Information boxes that appear on Google when you search for people, places, organizations, or things that are available in Google’s knowledge database.

A

Google knowledge panels

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Google stores all webpages that it knows about in its index (similar to the index in the back of a book). The index entry for each page describes the content and location (URL) of that page.

A

Index

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

The process of Google saving and organizing website information to display in the search engine

A

Indexing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

A word, or multiple words, that people use to find information, products, or services online.

A

Keyword

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

The process to find terms and phrases that potential customers are typing into search engines.

A

Keyword research

17
Q

Provides the search engines a summary of what the page is about. In some situations, this description is used in the snippet shown in search results.

A

Meta description

18
Q

A webpage that is designed to load quickly and render well on a phone screen.

A

Mobile-friendly

19
Q

Unpaid results a search engine produces when a search is performed.

A

Organic search

20
Q

The words typed into a Google Search bar

A

Query

21
Q

A webpage’s position in the search engine results pages (SERPs), which is determined by an algorithm.

A

Rank

22
Q

Enhanced results in Google Search with extra visual or interactive features.

A

Rich results

23
Q

Automated process that helps locate information to answer a user’s query.

A

Search algorithm

24
Q

The process of making your site better for search engines.

A

Search engine optimization (SEO)

25
Q

The results pages that appear when someone performs a search query.

A

Search engine results pages (SERPs)

26
Q

A file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

A

Sitemap

27
Q

Code used to better describe a webpage’s content to search engines.

A

Structured data

28
Q

The subset of a larger domain used to organize an existing website into a different page URL. Subdomains are usually found at the beginning of a URL. For example, support.google.com is a subdomain of google.com.

A

Subdomain

29
Q

A lower-level page that appears below the homepage of a website

A

Subpage

30
Q

The address of a webpage or file on the Internet. For example, www.google.com.

A

URL

31
Q

Provides users and search engines the topic of a particular page.

A

Webpage title

32
Q

Text that provides both the users and search engines with a page’s topic

A

Webpage title element

33
Q

A page that informs the user that the webpage they were trying to visit does not exist.

A

404 page

DIGITAL MARKETING (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions