Beginner SEO Terms Flashcards
An automated software that helps locate information to answer a user’s query
Algorithm
The percent of visitors that view one page and then leave the site.
Bounce rate
A row of internal links at the top or bottom of the webpage that allows visitors to quickly navigate back to a previous section or the home page.
Breadcrumbs
Also known as a breadcrumb trail.
A link that leads to a webpage that no longer exists. For example, the webpage may have been deleted, or the content may have been moved to a different location.
Broken link
The process of looking for new or updated webpages. Google discovers URLs by following links, by reading sitemaps, and by many other means.
Crawl
Automated software that crawls (fetches) pages from the web and indexes them.
Crawlers
The core part of a website’s URL, or internet address.
Domain
For example, in the URL www.google.com/ads, the domain name is google.com.
A special box that displays information about a search in the results page
Featured snippet
An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site
HTTPS
The generic name of Google’s crawler.
Googlebot
A tool that allows local businesses to tailor how their information appears on Google Search and Google Maps
Google Business Profile
Information boxes that appear on Google when you search for people, places, organizations, or things that are available in Google’s knowledge database.
Google knowledge panels
Google stores all webpages that it knows about in its index (similar to the index in the back of a book). The index entry for each page describes the content and location (URL) of that page.
Index
The process of Google saving and organizing website information to display in the search engine
Indexing
A word, or multiple words, that people use to find information, products, or services online.
Keyword
The process to find terms and phrases that potential customers are typing into search engines.
Keyword research
Provides the search engines a summary of what the page is about. In some situations, this description is used in the snippet shown in search results.
Meta description
A webpage that is designed to load quickly and render well on a phone screen.
Mobile-friendly
Unpaid results a search engine produces when a search is performed.
Organic search
The words typed into a Google Search bar
Query
A webpage’s position in the search engine results pages (SERPs), which is determined by an algorithm.
Rank
Enhanced results in Google Search with extra visual or interactive features.
Rich results
Automated process that helps locate information to answer a user’s query.
Search algorithm
The process of making your site better for search engines.
Search engine optimization (SEO)
The results pages that appear when someone performs a search query.
Search engine results pages (SERPs)
A file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
Sitemap
Code used to better describe a webpage’s content to search engines.
Structured data
The subset of a larger domain used to organize an existing website into a different page URL. Subdomains are usually found at the beginning of a URL. For example, support.google.com is a subdomain of google.com.
Subdomain
A lower-level page that appears below the homepage of a website
Subpage
The address of a webpage or file on the Internet. For example, www.google.com.
URL
Provides users and search engines the topic of a particular page.
Webpage title
Text that provides both the users and search engines with a page’s topic
Webpage title element
A page that informs the user that the webpage they were trying to visit does not exist.
404 page
