Glossary Terms from week 2 Flashcards
The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service
Awareness stage
The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service
Consideration stage
The completion of an activity that contributes to the success of a business
Conversion
The percentage of users or website visitors who completed a desired action, such as clicking on a link in an email or purchasing a product
Conversion rate
The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown
Conversion stage
The path customers take from learning about a product, to getting questions answered, to making a purchase
Customer journey
A visualization of the touchpoints a typical customer encounters along their purchase journey
Customer journey map
How many times an individual encounters an ad
Frequency
The total number of times an ad appears on people’s screens
Impressions
The practice of improving representation and belonging within the marketing and advertising materials that an organization creates
Inclusive marketing
A potential customer who has interacted with a brand and shared personal information, like an email address
Lead
A search query that generates local-based search results
Local search
Optimizing content so that it displays in Google’s local search algorithms
Local SEO
The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
Loyalty stage
A visual representation of the process through which people go from learning about a brand to becoming loyal customers
Marketing funnel
