Glossary Terms from week 1

Question 1

An outside partner that fulfills a company’s digital marketing and advertising needs

Answer 1

Agency

Question 2

Refers to when businesses sell products or services to other businesses (when businesses purchase from each other)

Answer 2

Business-to-business (B2B)

Question 3

Refers to when businesses sell products or services to consumers (when consumers purchase from businesses)

Answer 3

Business-to-consumer (B2C)

Question 4

Refers to when individuals (consumers) sell products or services to businesses (when businesses purchase from consumers)

Answer 4

Consumer-to-business (C2B)

Question 5

Refers to when individuals (consumers) sell products or services to other consumers (when consumers purchase from each other)

Answer 5

Consumer-to-consumer (C2C)

Question 6

Any communication method or platform a business can use to reach their target audience online

Answer 6

Digital channel

Question 7

The practice of reaching consumers online through digital channels with the aim of turning them into customers

Answer 7

Digital marketing

Question 8

The buying and selling of goods or services using the internet

Answer 8

E-commerce

Question 9

Engagement marketing

Answer 9

(refer to experiential marketing)

Question 10

The process of encouraging consumers to not only purchase a brand or product, but to experience it

Answer 10

Experiential marketing

Question 11

The process of enlisting influential people to endorse or mention a brand or product to their followers on social media

Answer 11

Influencer marketing

Question 12

Within a single company

Answer 12

In-house

Question 13

The process of creating content for different social media platforms to drive engagement and promote a business or product

Answer 13

Social media marketing

Question 14

Skills from other areas that can help someone progress a career in marketing

Answer 14

Transferable skills