Glossary: 155

Question 1

Entrepreneur

Answer 1

Someone who has good ideas, business savvy and makes a success of various business ventures

Question 2

Evaluate

Answer 2

To look and analyse something carefully and to then decide whether it is successful, worthwhile, valuable or not; to make an informed decision about it

Question 3

Experimentation

Answer 3

To try out new things that you have not done before in order to gain experience ; to approach things differently or to discover new things

Question 4

Exponential Growth

Answer 4

To grow through multiplication rather than simple addition so the rate of growth speeds up drastically over time

Question 5

Focalisation

Answer 5

To make an area within a composition of greater importance by designing it so that it will stand out more and catch the viewer’s attention as well as hold their attention for longer

Question 6

Font

Answer 6

A particular style of lettering, which will communicate a particular feeling or association

Question 7

Form Follows Function

Answer 7

First used by the architect Louis Sullivan to express that an object’s form should enable it to function efficiently and appropriately

Question 8

Free Flow ideas

Answer 8

A form of brainstorming where one idea will lead onto another idea; where logic and rationality do not control the ideas

Question 9

Functional

Answer 9

When something is practical, useful and serves its purpose

Question 10

Green design

Answer 10

Design that benefits, protects and sustains the natural environment through its use of materials, tools, processes and underlying values

Question 11

Guilds

Answer 11

Small groups of designers and craftsmen that would work alongside each other to produce products generally of a high standards

Question 12

Historicism

Answer 12

To focus one’s creative efforts to produce designs in styles from the past; to be traditional and conservative instead of original and innovative

Question 13

Imagination

Answer 13

To create pictures in your mind of amazing, strange and exciting things that do not have to necessarily exist or be practical; to allow your brain to think freely

Question 14

Industry

Answer 14

The production of goods from raw materials in factories

Question 15

Interpret

Answer 15

To understand the meaning of something

Question 16

Invention

Answer 16

A new discovery or product that revolutionises everyday life in some way; nothing like it has ever seen before

Question 17

Investigate

Answer 17

To go in search of answers and information so that an informed decision can be made

Question 18

Lateral Thinking

Answer 18

To approach things from a very different perspective; a way of problem solving coming up with original ideas that not many people would think of

Question 19

Letterhead

Answer 19

A piece of paper onto which the business’ name, logo and contact details is printed, to be used to write or print official letters on.

Question 20

Linear

Answer 20

A shape or form that is long and thin, which looks like a line

Question 21

Lithography

Answer 21

A printing process using metal/stone plates to mass produce two dimensional designs

Question 22

Logo

Answer 22

A small sign, image or symbol which is chosen and designed to visually represent an individual organisation or company.

Question 23

Manufacture

Answer 23

To take a plan for an idea and process raw materials into the finished product in large quantities using machines, on order for it to be sold

Question 24

Market

Answer 24

To promote or advertise a product so that people will buy it; the amount of trade in a product

Question 25

Marquette

Answer 25

A small version of the final product; a three dimensional model created to refine the design before manufacturing it

Question 26

Mass production

Answer 26

To produce large quantities of the same product using machinery so that it can be sold to a large segment of the population

Question 27

Mission statement

Answer 27

A summary of what a person, company or organisation aims to achieve through their actions over a period of time

Question 28

Niché Market

Answer 28

To cater for a very small, specific target market that has not been catered for before, so you are the only supplier of a particular product or service that is required by this target market

Question 29

Ornamentation

Answer 29

The use of patterns, objects and designs in order to decorate something and make it more visually appealing

Question 30

Packaging

Answer 30

Describes the exterior casting of a product.
Generally includes the product’s name, characteristics, bar-code as well as body text about the product.
It should protect the product from getting damaged, from losing parts as well as act as a branding tool

Question 31

Patron

Answer 31

A person who regularly commissions an artist or designer to create work in return for an agreed upon amount of money.