Glossary Flashcards
Abstraction
When something is non-representational, symbolic, simplified, imaginative and difficult to recognise
Amorphous
A shape or object that does not have a recognisable shape, abstracted
Analogous colours
Colours that are similar to each other, or next to each other on the colour wheel; to create a harmonious effect
Atmospheric perspective
Used by artists and designers to create an illusion of depth on a flat surface
objects get smaller in site
less detailed
not as delineated
bluer tone
Autonomous shapes
Shapes that explain themselves
Easily recognizable by the shape of their outline
Symbolic
Avant-garde
Meaning “front guard” → French
Describes the progressive artists and designers that are innovative and forward thinking
Ahead of their time → society takes time to catch up with them
Brainstorm
To come up with as many ideas as possible around a theme, topic or problem
Do not have to be logical or practical
Method of creative thinking + problem solving
Branding
To assign a name, particular feel, tone, mood, physical and emotional attributes to a product, company or service
To give an inanimate object a personality which is recognizable to the viewer or customer.
Budget
The amount of money allocated to a specific project / task within a specific time frame
Calligraphic
Describes a line, shape or form that looks like a form of writing
Client
A person/organization/ company that employs an individual or business to complete a task for them
Cold colour
A colour that has a lot of blue in it
Naturally recede backward in a composition
Somber, sad or depressed mood.
Collage
An artwork / design which is made from a collection of different coloured / textured paper or fabric
Colour scheme
The combination of colours that an artist 1 designer chooses to include within the artwork / design
Choice of colours → particular mood, atmosphere, symbolism
Complementary colours
Opposite each other on the colour wheel
Intensifies each other if placed next to each other
Composition
Arrangement or placement of elements within the format of the artwork /design
Compositional grid
Underlying set of horizontals vertical (and diagonal) lines which create a structure in which the compositional elements are placed.
Creates order, stability + structure
Consumer
Has the potential to buy things / use services by spending their money
Contemporary
Happening at this present time, or occurring historically at the same time as something else.
Converging lines
Lines that move towards each other and meet at a point.
Creativity
Thinking beyond the boundaries of normality and what is expected → unpredictable and unexpected
Decoration
Add on something to make the object look more attractive and aesthetically pleasing
Delineated
Separated and clearly defined
Desaturated colour
Black has been added → colours purity & intensity has been diminished
Design brief
Document with a client explaining a problem which can be solved through the disciplines of design
Specifications the design must adhere to.
Design process
Stages through which a designer works in order to create an innovative,reterant, functional, creative design solution
Sufficient research → best idea → reflection -success!
Disciplines of design
Various forms that design can take
Draughtsman
Person who draws
Equivocal space
Artist has deliberately chosen to emphasize positive and negative space so it is difficult to separate them
Expressive
To convey emotion / messages in a direct, obvious way → visual communication
Faux space
Fake surface applied on top of a cheap material to look expensive
Figurative
Line / form / shape that is recognizable
Focal point
Most important part of the picture where the viewers eye will be attracted to first-
Frontage
Rubbing of a literal texture so that a record of that texture is on the page
Generalisation
Exclude intricate and individual detail → basic characteristics.
Gestural
Line /image that records the movement of the artists hand
Flowing + organic
Glazes
Oil paint + unseen oil to create a translucent layer
Grid method
Draughtsman divides an image into blocks of equal size and draws a grid on the formal where the drawing is to be done
Each block from the image is copied onto the corresponding block on the Somali
Horizon
Separates lands sea from sky
Idealism
To make something look perfected / better than it is in real life
Innovation
Never been done before
Literal texture
Actual feel of a surface
Media
Materials used to make 9 mark with or make an object out of
Metaphysical
To use visual language to communicate about abstract, spiritual and philosophical beliefs about nature a knowledge
Mood board
Visual representation or collection of images, colours shapes / textures to communicate a specific emotion
(Research)
Mont
Repeated symbol image to make a pattern
Narrative
Series of images / image that tells a story
Naturalism
People, objects experiences is subject matter
Recognizable yet can be slightly changed, distorted or depicted in unrealistic colours.
