Glossary Flashcards
Abstraction
When something is non-representational, symbolic, simplified, imaginative and difficult to recognise
Amorphous
A shape or object that does not have a recognisable shape, abstracted
Analogous colours
Colours that are similar to each other, or next to each other on the colour wheel; to create a harmonious effect
Atmospheric perspective
Used by artists and designers to create an illusion of depth on a flat surface
objects get smaller in site
less detailed
not as delineated
bluer tone
Autonomous shapes
Shapes that explain themselves
Easily recognizable by the shape of their outline
Symbolic
Avant-garde
Meaning “front guard” → French
Describes the progressive artists and designers that are innovative and forward thinking
Ahead of their time → society takes time to catch up with them
Brainstorm
To come up with as many ideas as possible around a theme, topic or problem
Do not have to be logical or practical
Method of creative thinking + problem solving
Branding
To assign a name, particular feel, tone, mood, physical and emotional attributes to a product, company or service
To give an inanimate object a personality which is recognizable to the viewer or customer.
Budget
The amount of money allocated to a specific project / task within a specific time frame
Calligraphic
Describes a line, shape or form that looks like a form of writing
Client
A person/organization/ company that employs an individual or business to complete a task for them
Cold colour
A colour that has a lot of blue in it
Naturally recede backward in a composition
Somber, sad or depressed mood.
Collage
An artwork / design which is made from a collection of different coloured / textured paper or fabric
Colour scheme
The combination of colours that an artist 1 designer chooses to include within the artwork / design
Choice of colours → particular mood, atmosphere, symbolism
Complementary colours
Opposite each other on the colour wheel
Intensifies each other if placed next to each other
Composition
Arrangement or placement of elements within the format of the artwork /design
Compositional grid
Underlying set of horizontals vertical (and diagonal) lines which create a structure in which the compositional elements are placed.
Creates order, stability + structure
Consumer
Has the potential to buy things / use services by spending their money
Contemporary
Happening at this present time, or occurring historically at the same time as something else.