Globalization Media + Religion Flashcards
a means of conveying something, such as a channel of communication
Media
oldest and most enduring of all media
Oral medium
allowed for the written and permanent codification of economic, cultural, and political practice
Script
corporations, and businesses were able to exchange information about markets ad prices
Telegraph
transmission of speech over a distance
Cellphones
wireless transmission of music and news
Radio
narrative film, visual and aural power
Television
Computers, smartphones, androids is an example of what
Digital Media
A media theorist, author, and professor
Studied the impact of electronic media in relation to modern lifestyle and culture
Marshall McLuhan
The idea of a world community where people from different places, cultures, religions, backgrounds, and nationalities are interconnected
GLOBAL VILLAGE
Italian philosopher
Inspired by Karl Marx
Those who control the capital can assert economic power, while the hegemons of culture can assert cultural power
Antonio Gramsci
Global media + American hegemony =
cultural imperialism
Active participants in meaning-making process, viewing media
text according to their own cultural lens
AUDIENCE
Researched on how viewers reacted to American soap opera Dalla
IEN ANG
They talked about various interpretive groups perceive texts differently because they derive distinct meanings and pleasures from them
ELIHU KATZ AND TAMAR LIEBES
Cultures are different, strong, and resilient
Distinct cultures will endure despite globalization
Cultural differentialism