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Contemporary World > Globalization and Media > Flashcards

Globalization and Media Flashcards

1
Q

wrote a book entitled Understanding Media: The Extensions of Man

A

Marshall McLuhan

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2
Q

as the extensions of man.

A

media

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3
Q

McLuhan’s main contention in the book is paradoxically stated:

A

The Medium is the message

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4
Q

as the channel through which we express our thoughts

A

medium

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5
Q

the ___ transforms our personal and social lives

A

medium

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6
Q

For the “___ “ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.

A

message

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7
Q

McLuhan (1964) gives three examples of media that fundamentally changed the economic, cultural, social, and political landscapes of the societies in the world:

A

construction of railways
invention of airplanes
discovery of electric light

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8
Q

revolutionized transportation which led to the formation of city life with all the economic, social, cultural, and political transformations accompanying it.

A

railways

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9
Q

further accelerated transportation, which facilitated what Roland Robertson calls the “compression of the world.”

A

invention of airplanes

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10
Q

paved the way to the inventions of various machines used for medicine, education, production, leisure, etc., which, drastically changed our economic, cultural, social, and political lives.

A

electric light

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11
Q

Media were responsible for the creation of the so-called

A

global village

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12
Q

who wrote the Article Globalization and Media: Creating the Global Village

A

Jack Lule

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13
Q

provides a much clearer account of the intrinsic link between media and globalization. For him, the history of globalization corresponds to the evolution of media from speech, to script, to print, to electronic media, and finally digital media. He argues that globalization would not exist without media.

A

Jack Lule

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14
Q

allowed people to communicate with one another, paving the way to the establishment of political societies.

A

speech

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15
Q

had revolutionized the production, distribution, and consumption of knowledge and information. This paved the way to the democratization of ideas, considered to be responsible for economic, cultural, social, and political revolutions.

A

printing press

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16
Q

with television as the most influential.

A

electronic media

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17
Q

through this media, “The world was brought into the home. The amount, range, and intensity of communication with other lands and cultures occurred in ways simply not possible before.

A

television

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18
Q

introduction of ____ was a defining moment in globalization.

A

television

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19
Q

Marshall McLuhan proclaimed the world a ‘___ ____’, largely because of television

A

global village

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20
Q

which use computers and internet in the transmission of information

A

digital media

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21
Q

include mass media, search engines, social media (YouTube, Facebook, twitter, Instagram, Twitter, TikTok, and other social media apps

A

digital media

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22
Q

They have revolutionized the economic, cultural, social, and political landscapes of the societies around the world. They have,in the poetic phrasing of Thomas Friedman, “flattened the world.”

A

digital media

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23
Q
  • The evolution globalization
    cannot be separated from the
    transformation of media from
    one form to another.

T/f

A

true

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24
Q

means of
conveying something, such as
a channel of communication

A

media

25
Q

is the oldest form of medium. Homo
sapiens started to use speech 200, 000 years ago

A

speech

26
Q

is a result and an evidence of man’s
rationality, the ability which sets him from other
animals. (

A

speech

27
Q

Speech is a result and an evidence of man’s
rationality, the ability which sets him from other
animals.

who said this

A

Aristotle

28
Q

llowed humans to cooperate. …
Sharing information about land, water, climate, and
weather aided humans’ ability to travel and adapt
to different environments.

A

language

29
Q

the very first writing – allowed humans to
communicate and share knowledge and ideas over
much larger spaces and across much longer times.”

A

script

30
Q

allowed for the written and permanent
codification of economic, cultural, religious, and
political practice.

A

script

31
Q

These codes could then be spread
out over large distances and handed down through
time. The great civilizations, from Egypt and Greece to
Rome and China, were made possible through ___

A

script

32
Q

started the information
revolution, which transformed the economic,
political, social, and cultural landscapes of the
societies worldwide.

A

printing press

33
Q

With the advent of the printing press, first made with

A

movable blocks in China

34
Q

who made a movable metal type of printing press

A

Johannes Gutenberg in Germany

35
Q

Two Consequences of Print according to
Elizabeth Eisenstein

A

“First, the printing press changed the very
nature of knowledge. It preserved
knowledge, which had been more
malleable in oral cultures. It also
standardized knowledge, which had
become more variable as it spread orally
across regions and lands.”

“A second consequence: print encouraged
the challenge of political and religious
authority because of its ability to circulate
competing views.”

36
Q

are media that
use electromagnetic energy for
transmission and access of
content.

A

electronic media

37
Q

example of electronic media

A

telegraph, telephone,
radio, TV, film

38
Q

is considered to be the most
powerful electronic medium.

A

television

39
Q

are media that use
computers and internet in the
transmission and access of content.

A

digital media

40
Q

Digital media include

A

mass media
search engines
social media

41
Q
  • The revolution in ___
    and ___ technology
    [media] has flattened the world.
A

information
communication

42
Q

Without media,
there will be no
globalization.

T/f

A

true

43
Q

he world’s varied beliefs, customs, traditions, ways of thinking and ways of behaving have changed in a spectacular and striking level because of the process called

A

globalization

44
Q

Through the globalization of culture, the world found itself like one big

A

global village

45
Q

This means that the world seems smaller and more accessible and the Mass Media is responsible for this transformation of the world.

A

global village

46
Q

Through the Mass Media, particularly ___ , the diverse and varied cultures of the world became a uniform way of life, a “shared culture”.

A

advertisement

47
Q

But there is claim that the emergence of the shared culture has opened the gate for the erosion of

A

local culture

48
Q

has played a major role in the spread of Western cultures around the world.

A

advertisement

49
Q

is especially powerful because unlike other aspects of globalization, such as the internet or satellite television, it has the ability to reach and influence the whole of society not just the wealthy.

A

advertisement

50
Q

Advertising has played a major role in the spread of Western cultures around the world. Commercial breaks on television, the radio and in movies promote the latest products or trends to audience of millions. Billboards and magazine advertisements do the same on other areas of our lives. There is little escape from the advertiser’s messages and often great pressure to be like other people by buying particular products in brands. Advertising is especially powerful because unlike other aspects of globalization, such as the internet or satellite television, it has the ability to reach and influence the whole of society not just the wealthy. Young people are often specially targeted by advertisers. Such targeting can have a strong influence on local cultures because many young people are influenced by the promotion of particular products and brands. In some societies, advertising has contributed to dramatic cultural shift, such as changes in clothes or food in the space of a single generation.

who said this

A

Rob Bowden

51
Q

The power of ____to control and manipulate the people’s behaviors is without question

A

advertsiment

52
Q

appeals to the emotion and psychology of the people, and not to their reason.

A

advertisement

53
Q

advertisement is responsible for the ____ of the world’s multiple cultures.

A

homogenization

54
Q

According to him, but are advertising and the influence of TNC (Transnational Corporation) really responsible for the spread of uniform culture? There are many who think not. Instead, they would argue that globalization has brought about more variety and differences than any time in history. Far from being uniform, they say, there is now almost infinite cultural choice and many influences come from the outside Western culture.

A

Rob Bowden

55
Q

There are two opposing views on the effects of globalization to local cultures.

A

globalization leads to the creation of a homogenous global culture

globalization preserves and promotes diversity of cultures.

56
Q

One noticeable result of globalization has been the gradual disappearance of local languages in favor of

A

English

57
Q

believe that the loss of language is an inevitable result of progress and that is necessary for globalization, as it allows greater understanding and cooperation between different cultures.

A

linguists

58
Q

In East Africa, the ____language is rapidly replacing the many local languages of the region, and in China, ____has replaced many languages spoken by China’s minority tribal communities.

A

Swahili
Mandarin

59
Q

At least 50 per cent of the world’s languages, some as high as 95 per cent, will disappear within the next century, pushed into oblivion by the spread of the big languages

who said this

A

Eileen Moore Quinn

Contemporary World (6 decks)

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