Globalisation of Sport

Question 1

Positive impacts of hosting

Answer 1

1. Can help raise status of country on a global stage
2. Can lead to increase funding for sport
3. Create new jobs for locals
4. Leads to development of facilities available for all
5. Can increase participation in sports, as it inspires people
6. Can raise awareness of health and fitness

Question 2

Negative impacts of hosting

Answer 2

1. People may be displaced by the development requirements
2. Prices of things may increase locally for period of event
3. Focus given to event than to longer term local issues
4. Positive effects may be be short lived and leave other problems behind
5. Hosting an event may cause resentment in other areas/countries

Question 3

Benefits of freedom of movement

Answer 3

1. Sport is now classified as ‘big business’, therefore sport acts as a global market place for sports participants
2. National and international laws have been passed to allow greater movement between countries
3. Easier to access to travel has allowed spectators to follow their teams abroad and watch them play. Availability and cheapness of ticket prices has helped make travelling more accessible.
4. Global tours and competitions
5. Financial incentives for clubs and players

Question 4

What impacts media has had on sport: rules?

Answer 4

The rules of sport have been influenced by the media as well as revised event programming as of TV companies.
- Introduction of quarters / extended halftime / scoring systems in badminton

Question 5

What impacts media has had on sport: event timings?

Answer 5

Olympic games events are often scheduled at unsuitable times because of the demands of TV companies who are broadcasting the event around the world.

Question 6

What impacts media has had on sport: technology?

Answer 6

Introduction of the third umpire in cricket and goal line technology in football, largely influenced by media coverage

Question 7

What is the Golden Triangle?

Answer 7

the interdependence and influences of the 3 factors of sport, sponsorship and media.
One aspect influences the other and vice versa

Question 8

How does the media and sport interdepend on each other?

Answer 8

1. High level sport is a media commodity
2. Sports available almost 24/7
3. Media controls sport; what time matches are on / duration of breaks
4. Low profile sports get less media attention, leading to little sponsorship
5. Celebrities and role models can be created

Question 9

How does sponsorship and media interdepend on each other?

Answer 9

1. When sports are covered by media sponsorship increases
2. Sponsors use the media to advertise their products and they make these products desirable by recruiting sports stars to provide them

Question 10

How do sport and sponsorship interdepend on each other?

Answer 10

• Sponsorship increases popularity and stability of sport
• Sport is relatively inexpensive form of advertising
• Money from sponsorship can help improve spectator provision
• Sponsorship can help and elite athelstan cover travel and accommodation expenses, whilst provide a source of income which enables athletes to focus full time on their activity

Question 11

Exam questions: Describe the main factors that have lead to the commercialisation of sport in the 21st century? [4]

Answer 11

In 21st century, there has been an increase in media exposure, meaning sport is covered and seen on the media. Therefore, there is a greater exposure of people to a wider variety of sports.
Also sponsorship leads to more money being available for sports teams.
Finally, there has been a rise of dedicated TV channels and radio stations for sports.

Question 12

Exam questions: Describe changes in media since the 1980s. [4]

Answer 12

There are now more types of media compared to the 1980s, such as social media, the internet and TV.
The media now covers more female sports rather than just being male based.
Today, sport can be viewed 24/7 due to the changes in media coverage and also the internet.
Finally, some low profile sports are covered in the media.