Global Marketing Flashcards
1
Q
What is marketing?
A
Process of promoting, advertising and selling products
2
Q
What does it mean when a company becomes a global marketeer?
A
It views the world as one single market.
Creates products that fit various regions.
3
Q
What will global marketers develop?
A
Recognisable brand.
Employ one marketing strategy.
4
Q
Ultimate goal of global marketeers?
A
Sell same product.
Everywhere.
Same way.
5
Q
Having 1 comparing on a global scale generates what …
A
Economies of scale , this reduces Costs also
6
Q
Example of company with single product
A
Coca Cola Only minor elements tweaked for different markets Same formulas Same bottle Colours
