Apple TNC

Question 1

Scale

Answer 1

98,000 full time employees.

450 retail stores in 16 different countries .

Question 2

What time of products?

Answer 2

High tech .
iPhone
iMac

Question 3

Apple is the worlds…

Answer 3

2nd largest IT company by revenue.
Largest music retailer.
No1 global brand by value.

Question 4

Why is Apple successful?

Answer 4

Stylish / well designed.
Slick marketing.
Innovative.
Sell in stores / on line

Question 5

Who is apples target market?

Answer 5

Richer counties.
Young , educated , wealthy.
2011 44% sales in USA
Increasing demand now in Asia

Question 6

About Foxconn

?

Answer 6

Manufactures Sony/ dell.
High security as workers live there.
400,000 workers employee.

Question 7

Wage in Foxconn ?

Answer 7

$150-200 a month.
Above average.
Increase in inequality l.

Question 8

Products designed?

Answer 8

California

HIC

Question 9

Products made

Answer 9

Mainland China

Lic

Question 10

Sold ?

Answer 10

Globally

Primarily in developed world.

Question 11

3 data centres??

Answer 11

2 California.

1 n . Carolina

Question 12

European headquarters?

Answer 12

HIC

Cork Ireland

Question 13

How many stores in Europe ?

Answer 13

110

Question 14

How many stores in China?

Answer 14

25

Question 15

Why does production occur in China?

Answer 15

Large work force and highly skilled workers.

Lower costs - lower wages.

Question 16

Shenzhen

Answer 16

China’s most successful special economic zone.

Incentives attracting foreign companies.

Question 17

Why did Apple set up in Ireland?

Answer 17

Government incentive.

12.5% corporation tax

Question 18

Positive impacts on cork ??

Answer 18

4,000 workers directly employed in iMac production.
Attracted other high tech firms.
Workers highly skilled.
Infrastructure improved.

Question 19

Negative impacts in cork

Answer 19

Many employees are foreign.

But this has created vibrant city.

Question 20

Tax practices?

Answer 20

Accused of tax avoidance.
They can declare profits and pay lower rate of tax.
Owes USA and EU tax on their profits.

Question 21

Negatives in China??

Answer 21

Working conditions.
Health and safety.
Child labour.
Suicide.

Question 22

What are Working conditions like ?

Answer 22

Sweatshop conditions.

2006 - 200,000 workers lived and worked in Shenzhen we were 60+ hours a week for $10” a month.

Question 23

What is health and safety like ?

Answer 23

No ventilation - reduce costs.

2010 50 workers were poisoned by toxic chemicals to clean iPad screens.

Question 24

Why do Apple use students and child labour?

Answer 24

Low cost and flexible work force.

Under 18s are subject to same working conditions as adults.

Question 25

Suicides??

Answer 25

2009 factory worker committed suicide after coming under pressure following a disappearance of prototype model of iPhone 4.
End of 2010 14 suicides.

Question 26

What have these negative impacts done to Apple ?

Answer 26

Enormous strain.

Bad media representation.

Question 27

How has Apple responded?

Answer 27

By implementing supplier code or consist and audits regularly.

Question 28

What organisation criticised Apple ?

Answer 28

Greenpeace.

They rank companies environmental performance.

Question 29

Why was Apple criticised by greenpeace?

Answer 29

Reliance on non-renewables to supply electricity.
Toxic chemicals -PVC.
Pollutants into local water supplies.
No recyclability.

Question 30

How did Apple respond to greenpeace criticisms?

Answer 30

Green my Apple campaign.
To improve green credentials.
75% renewable energy.
Large solar farms.
Remove PVC plastics.
Promote recyclability

Question 31

Evidence of green my Apple campaign?

Answer 31

Moved up the green electronics ranking from 11th In 2006 to 6 in 2012.

Question 32

Positives overall

Answer 32

Employment.
Economic development .
Willingness to respond.

Question 33

Negatives overall

Answer 33

Working conditions.
Bad negative press.
Environmental issues.