GLobal marketing

Question 1

define: globalisation

Answer 1

due to increased technology, barriers regarding contact (eg. trade and transport) have decreased.

Question 2

globalisation has made it easier for…

Answer 2

companies to market over the globe, including for products detrimental to health

Question 3

difference in global marketing between countries?

Answer 3

People use the following in greater quantities/a greater proportion of people use the following in developing countries then developed.

Question 4

tobacco background?

Answer 4

Smoking rates in Australia and many developed countries have declined (though it is still a problem) due to regulations….
Companies have made up for lost revenue by attacking developed countries.
Effects are worse due to lack of health promotion, lack of legislation (no underage/labelling/passive smoking laws, no sales tax), vendors selling single cigarettes

Question 5

tobacco effects?

Answer 5

Lung cancer, CVD, respiratory conditions

Its an addiction so costs money that could otherwise be spent on education, food…

Question 6

alcohol background?

Answer 6

Majority of increase in alcohol consumption has occurred in developing countries.
Companies have made up for lost revenue by attacking developed countries.
Effects are worse due to lack of health promotion, lack of legislation (no underage/labelling/ laws, no sales tax)

Question 7

alcohol effects?

Answer 7

• Obesity, T2D, liver disease
Less access to healthcare for people with alcohol related problems – could die of these conditions.
Its an addiction so costs money that could otherwise be spent on education, food…

Question 8

processed/fast food background?

Answer 8

Companies have targeted developing countries for years.
Many have turned from traditional, lower fat diets to ones full of processed food – contain fats, sugars, salt (energy dense)
Effects are worse due to lack of health promotion, cheap, lack of food labelling/legislation

Question 9

processed/fast food effects?

Answer 9

Lifestyle diseases – T2D, obesity, CVD…
Often results in comorbidity (when more than one disease is experienced at a time). For example, communicable diseases due to things associated with living in poverty (less sanitation, malnutrition) and non-communicable diseases due to consuming the food.