Global Indices And TNC Role Flashcards
What index measures a country’s globalisation?
KOF Globalisation Index.
What index measures a city’s globalisation?
AT Kearney Index.
What is the role of TNCs in production networks?
Extract raw materials in 1 country then refine them in another, make components in several countries and assemble them in others. Includes selling licences to other companies.
What is the role of TNCs in new markets?
Sell finished products to main markets in developed countries plus create new markets in emerging economies using global branding and marketing to meet local needs.
What is the role of TNCs in glocalisation?
Change products to suit local cultures and tastes, perhaps due to religion/regulations. Global brands remain the same but they tailor their products to suit the local culture.
What is the role of TNCs in liberal policies?
Use economic liberalisation of countries to locate outsourcing (another company completing some of the work at a lower cost) and offshore operations (moving some operations to another country for lower costs).