Global implications (Lesson 8) Flashcards
What is meant by the term ‘Disneyfication’?
Describes how the real world is more like a theme park. Ie. a world that is safe and entertaining, where there are no unpleasant surprises, nothing goes wrong and everything is sanitised
What doe the term ‘to Disneyfy’ mean?
To translate or transform an object into something superficial and even simplistic.
What is ‘Disneyization’?
Closely related to Disneyfication this is the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of the world.
What are the four dimensions of Disneyization according to Bryman (2004)?
- Theming
- Hybrid consumption
- Merchandising
- Performative labour
How does Ritzer (2008) define McDonaldisation?
As the process by which the principles of the fast-food restaurant are coming to dominate more and more sector of society.
What are the four dimensions of McDonaldisation as defined by Ritzer (2008)?
- Efficiency
- Calculability
- Predictability
- Control
Explain the dimension of ‘efficiency?
It is the optimum method of completing a task, the rational determination of the best mode of production and does not allow individuality.
Explain the dimension of ‘calculability’?
Emphasis is on things that can be counted and quantified, with a tendency to emphasise quantity over quality, but it leads to a sense that quality is equal to large quantities.
Explain the dimension of ‘predictability’?
Production processes are organised to guarantee uniformity of product and standardised outcomes. It allows for rational people to know what is expected.
Explain the dimension of ‘control’?
Substitution of more predicable non-human labour for human labour, the use of automation and the deskilling of the workforce.
What is meant by the term ‘the irrationality of rationality’?
Where through rationalisation you create an irrationality int hat the systems become de-humanised and issues can occur. Internet education is a good example with the elimination of the teacher student interaction.
What is globalisation?
It is a process that is increasing the flow of people, culture, ideas, values, knowledge, technology and economy across borders, resulting in a more interconnected world.
What are the benefit of globalisation?
- Economic growth
- Improved living standards
- Increased trade = increased wealth = increased life expectancy
- Increased foreign direct investment
- Improved environmental awareness and accountability has contributed to positive outcomes in some areas
- Increased connectivity can enable international tensions to be resolved
- Improved technology has reduced cost / price
- Better communications improves knowledge which can help growth in a liberal democracy
- Workplace standards have improved for some
- Respect and recognition of cultural differences
What are the disadvantages of globalisation?
- Social and economic costs
- Living standards dropping where countries not able to take part
- increased trade = increase in diseases
- Foreign investment makes countries more vulnerable to economic problems.
- Environmental damage by investors
- Increased connectivity can increase tensions
- Technical improvements change a countries economics e.g. away from agricultural
- Better communications have spread awareness of different conditions and increases migration demand
- Skilled workers migrate leaving labour shortages in developing countries
- Culture is being destroyed and eroded.
UNIESCO (2004) states there are four key elements of globalisation relevant to higher education. What are they?
- Growing importance of the knowledge society/economy
- Development of new trade agreements in education services
- Innovation related to Information and Communication Technologies; and
- Emphasis on the role of the market and the market economy.
