Global Culture and Media (M) Flashcards
Refers to the unified style of human knowledge, beliefs, and behavior from which people learn, and the ability to communicate knowledge to the next generations
Culture
T or F
Culture’s development has been mainly influenced by media
T
What are the 5 stages of development from the earliest forms to the complex
- Oral Communication
- Script
- Printing Press
- Electronic Media
- Digital Media
Stages of Development
The start of communication. Language allows humans to communicate and share information. It helped people move and settle down. This led to markets, trade, and cross-continental trade routes
Oral communication
Stages of Development
Allowed humans to communicate over a larger space for a much longer duration
Script
Stages of Development
Allowed the continuous production, reproduction, and circulation of print materials.
Printing Press
T or F
Online documents were produced which gave everyone access to information that was once available only to the rich, powerful, and religious.
F, WRITTEN DOCUMENTS
Stages of Development
Includes telegraph, telephone, radio, film, and television
Electronic Media
Was the avenue for global products to be advertised like Marlboro and Coca-Cola
Radio
Was primarily used so countries could watch US Presidents delivery of speeches and UN security council meetings
Television (Specifically, the analogue type)
T or F
Both the telephone and television became the medium to observe international events
F,
Both the RADIO and television became the medium to observe international events
Stages of Development
Relies on digital codes. Can be created, modified, and stored in any digital electronic device
Digital Media
Is the carrier of culture
Media
The real media is the?
PEOPLE
Asserts that the only outcomes of the influence of globalization on culture are: Culture differentialism, Culture convergence, and Culture Hybridity
Pieterse (2004)
