Gentrification Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

Why do people oppose rebranding/gentrification?

A
  • commercial rent increases which causes bigger businesses to force out smaller businesses (loss of placement)
  • rebranding causes gentrification which increases the rent, forcing people out and threatening their sense of place
  • may reduce employment opportunities for migrant populations (usually work in low paid jobs)
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2
Q

What is rebranding?

A

The way in which a place is redeveloped and marketed so that it gains a new identity so it can the attract new investors/visitors. Involves both reimaging and regeneration

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