Generic Strategies & VP

Question 1

Differentiator

Answer 1

• quality of inputs
• focus on service and delivery
• is the demand still high at high prices- shows the value added
• unique brand identity
• competitive stance - what is the focus?
• diversification needs to integrate with differentiator

Question 2

Cost leader

Answer 2

• low costs
• low prices
• lower quality

Question 3

What customers

Answer 3

• make clear choice
• which customers aren’t you serving

Question 4

What customer needs are met

Answer 4

• how does this create value

Question 5

What is the relevant price

Answer 5

• should be reflective of the needs met and quality of products/ service