gender theory Flashcards
context
the surrounding social issues of the day and the fact these shift
taboo language
banned words
closed language community
a shared language and knowledge
idiolect
own personal language
ideology
a system of beliefs
filler
e.g. erm/so/err/like fill up awkward silence and create time
sociolect
shared group language
adhere to
follow the rules/expectations
subvert
ignore or go against the rules/expectations
accent
the way you sound; the manner of pronunciation and sound patterning
dialect
the specific local words you use
accent levelling
neutralise our accent and dialect
prestige
powe
pragmatics
the implied meaning
rapport
creating relationships
positive face
we want to feel valued and respected and able to communicate
communicative competency
you know and can follow the rules of conversation
inherent ideology
something that is passed through time, it is an inherent ideology that women are weaker than men
semantic non-equivalent
implies a gap between men and women and that men are dominant
marked form
connotes gendered terms i.e. police man
unmarked form
gender neutral term
back channeling
supportive noises
phallocentric
language that ascribes men more power and dominance
synthetic personalisation
companies/brands/people make you believe you have a rapport
jargon
complex language relating to a specific field, can result in individuals losing positive face
tag question
attach a question to a statement to keep conversation going
phatic talk
pointless talk (which is often necessary)
hedges
“do you not think”/“shall we not try?” when you appear to suggest other ideas
snowflake generation
implied meaning is weakness/laziness
gender
the binary of male and female assigned at birth, we are socialised from birth
socialisation
grouping, how to act and behave
adjacency pairs
question/response
overlaps
talking over someone, breaks polite principal
jargon
complex language relating to a specific field, can result in individuals losing positive face
tag question
attach a question to a statement and they keep conversation going
phatic talk
pointless talk
hedges
“do you not think” “shall we not try” when you appear to suggest ideas, implies hesitancy
covert prestige
we use and adapt our language in a smaller group to sustain rapports
overt prestige
we use and adapt our language to a larger group to sustain positive face, more accent levelling, super polite forms, women are said to use this in the workplace
what is meant by convergence?
we move our language closer to the context
what is meant by divergence?
when we move further away from language in context, linked to identity and representation
what is upwards convergence/divergence?
changing our language to be higher and closer to RP, sounding more highly educated
what is downwards convergence/divergence?
moving our language downwards, further away from RP, perhaps putting on a stronger accent and using more colloquialisms, sounds less educated
what is meant by dimunitive?
degrading
what is meant by gender?
the binary of male and female assigned at birth, we are socialised from birth
what is meant by socialisation?
how to act and behave based on social grouping
why is socialisation dangerous?
because men grow up with the fact that they are more powerful
what is meant by inherent ideology?
a system of beliefs that has always been there and always will be, pushed onto us from birth
what is meant by repesentation?
this can be an individual, a group, a business- essentially representation is an ideology, from a linguistic perspective representation comes through our word word choices (dialect), manner of pronunciation (accent) and our idiolects/sociolects because of who we are as people
what is the problem with ‘men are from mars’?
it implies difference which is dangerous because it presumes that men will be privileged, men and women are alienated from each other, being presented as two seperate beings
what is the problem with the kenwood chef advert? (3 points)
shows the ideology that women belong in the kitchen, even more derogatory as it is a kitchen aid which implies that women aren’t even good at that. her wedding ring is on show suggesting she is owned by him, the possesive pronoun ‘my’ also denotes ownership. she is clinging onto his back suggesting she is riding on the back of his success.
what does the bic advert say?
“look like a girl, act like a lady, think like a man, work like a boss”
what is implied by ‘look like a girl’ in the bic advert?
it is sexualisin women in the workplace, turning her into an aesthetic, suggests that women should look young and pretty, a false image, we have to be thin and beautiful
what are the pragmatics of ‘girl’ and ‘lady’ in the bic advert?
powerlessness
what is implied by ‘act like a lady’ in the bic advert?
suggests that women must adhere to the stereotype of being ‘ladylike’ ; reserved and polite