G12* Marketing Flashcards
Marketing
Informing TM about what’s on offer according to marketing plan
6 Ps
Product
Promotion
Price
Place
People
Presentation and packaging
Product *2
*tangible object exchanged for money, which can be removed from premises of purchase
*smth business sells to its clients
Service
Intangible
Done for you
Market
Customers that make use of P/S
Promotion may be effective as
Marketing but is expensive
Promotion may include *4 for now
*buy 1 get 1 free
*special package for accommodation
*lucky draws
*product sampling
Price *2
*food industry uses value for money - larger portion reasonable…
*give sense of satisfaction bc it seems more affordable psychologically
Place
Place bs must be accessible to TM
(Within reach, easy to get to)
People (TM) and answers to define *1+3
People most likely to buy product
*where they live
*needs and income
*how much do they consume in specific period
Presentation *2
Manner in which products are displayed
Branding when customers pass by
Packaging functions *4 for now
*protects
*easy to handle
*supplies info
*easier to recognise
Packaging requirements *4 for now
*clear info
*suitable for contents
*strong, hygienic
*reusable and recyclable
Marketing tools
Any means of advertising used to get message of P/S across to TM
Good marketing tools will *4
*attract attention of TM
*after service
*reliable and correct info supplied
*comply with standards of publication board
Visual marketing tool
Gives info by means of writing and pictures
Characteristics of visual marketing *5
*bright colours
*left hand page
*big lettering
*neat and attractive
*interesting pics
Visual marketing requited info *4
*name and price
*short clear description
*address’s
*simple, error free language
Auditory (visual) marketing is…
More effective and reaches a wider audience
Auditory and audio visual examples *1+4
Auditory
*radio
Audio visual
*TV
*Promovids
*movie theatres
*d8gital shows
Characteristics of effective audio visual marketing *4
*sounds and visuals appeal
*evoke emotions that makes then remember
*repeat ads regularly
*short and straight to the point
Electronic marketing
Communicated via electronic equipment
E.g electric marketing tools *4
*websites
*email
*telemarketing
*social media and SMS
Characteristics of effective electronic marketing *2
*short, straight to the point
*update info regularly
