Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Manulife 101 > FT9 - Digital Acquisition > Flashcards

FT9 - Digital Acquisition Flashcards

You may prefer our related Brainscape-certified flashcards:
Physics 101 flashcards Psychology 101 flashcards Chemistry 101 flashcards Biology 101 flashcards Organic Chemistry 101 flashcards Sociology 101 flashcards
1
Q

DigitAcq - current APE vs future and opportunity

A

Current 83M
Future (momentum) 97
Target 130m => 50% increase yoy
MARKETS THOUGH??? Is it only SG + PH?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

DigitAcq - objective of concept sprint?

A

Develop e2e toolkit for effective digital acquisition and conversion for 2 markets (SG + PH) prior to scaling elsewhere

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

DigitAcq - workstreams?

A

1/ Scale digital leads volume and quality (sprint 1 will be about overall comparison table)
2/ Optimise lead delivery and allocation: pragmatic approach to deliver leads to agents; basic lead allocation first (mdrt initially), increasing sophistication overtime
3/ build lead execution capability: rigorous on the ground agent coaching and training; sales scripts
4/ Initiate robust tracking: every lead tracked along execution with feedback loop for optimisation
5/ develop economic model: lead pricing model taking into account cost, conversion rate, HL cost of fulfillment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Manulife 101 (14 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions