Framing The conversation Flashcards
What are the ways to handle objections?
Smoke screen
Objection resolution model
Feel, felt, found
Two other techniques used to connect with people
And help them come to a conclusion that they need to purchase
Spin selling
Filler formulas
Framing the conversation
Intro
Name, company, location
Reason
The reason I am calling is …
Benefits
Establish credit ability and to bring value
Close
Elicit A desired response such as setting an appointment or purchasing
Intro
Hello ———. this is Angela Timm from country financial here in Minot. How are you?
Reason
Reason for the call is I am following up with you in regards to your interest in the auto and home insurance.
Have you ever heard of country financial?
Answer YES to they have heard of country financial.
Great!
Wh at things have you heard about Country Financial?
Answer NO they’ve never heard of country financial
We are a local company, we value relationships with people, and country financial has been helping people with insurance and retirement since the 1920s.
Benefits
I meet with all of my clients on a regular basis and would like the opportunity to go over your current insurance coverages, making sure you’re getting all the discounts you deserve and that you have the correct coverages in place to fit your specific needs.
Close
Do you have any time on Thursday morning or Friday to meet with me? It would only take about 15 minutes which one works best for you?
Smoke screen Definition
A polite excuse that people use when they do not want to make a decision. Classic example is I just need to think about it. Or I’m just really busy.
Objection resolution model
Identity the four components of the model
Objection,
empathy and acknowledgment, best question,
three benefits,
close.
Getting past the smoke screen
Step one listen, evaluate and empathize.
Step two smoke screen first question
step three smoke screen second question
step four is the objection resolution model best question or core objection
Smoke screen step one
Listen, evaluate and empathize- empathy & acknowledgement
Example
I can understand that. This is a big decision.
Smoke screen step two
Step two is the Smoke screen first question
Question the validity of the objection for example what is it that you need to think about first?
Smoke screen step three
Step three is a smokescreen second question
you must question if there are any other objections or if this is the only one. Begin the process of overcoming their core objection. For example
in addition to (objection) is there anything else that might be holding you back?