FOR PUR COM Flashcards
CHAPTER 1 -3
It is a dual-way process of
transmitting messages from one
person to another.
COMMUNICATION
most effective medium
of communication
LANGUAGE
to serve as the
code for the transmission of messages
between and among people
PURPOSE OF LANGUAGE
the broad term for the two
way dynamic process of message
transmission. It embraces both the verbal
and the nonverbal aspect
COMMUNICATION
a portion of
the larger process of communication
SPEECH AND LANGUAGE
the medium or vehicle through
which messages are sent and received while
speech is one of its modes
LANGUAGE
the process of
shaping into words the sound of the voice
and the energy of the breath, by means of
speech organs
SPEECH
two levels of language
- DENOTATIVE LANGUAGE
- CONNOTATIVE LANGUAGE
The former refers to the dictionary meaning of a
word or its lexicon
connotative language (CL)
the latter refers to the
suggestive meaning of a word or its metaphoric
meaning
DENOTATIVE LANGUAGE
ELEMENTS OF COMMUNICATION
SENDER
THE MESSAGE
CHANNEL
RECEIVER
THE FEEDBACK
the speaker or the communicator who has
his/her own purpose, knowledge, interests, attitudes,
skills, and credibility
SENDER
the idea being transmitted by the sender
to the listener
THE MESSAGE
the medium or vehicle through which the
message is sent
CHANNEL
the target of the communication.
RECEIVER
the reaction given by the
listener to the sender of the message.
THE FEEDBACK
LEVELS OF COMMUNICATION
- INTRAPERSONAL
- INTERPERSONAL
A. DYADIC
B. TRYADIC
C. SMALL GROUP - PUBLIC COMMUNICATION
- MASS COMMUNICATION
- ORGANIZATIONAL COMMUNICATION
communication within oneself.
INTRAPERSONAL
communication among a relatively
small number of people
INTERPERSONAL
communication between two people.
DYADIC
communication participated by three
people.
TRYADIC
here, more than three people
communicate usually done to solve problems
SMALL GROUP