Food reform in America Flashcards

1
Q

Restaurats in US

A

restaurants in Us are highly influenced by French restaurants and cusine
tehy serve for two hours because they do not like to waste time on food
french do not even consider something is a meal if it’s a takeout or eaten during waking, driving
americans make fun of french for this

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2
Q

Food reform and characteristrics

A
  • started in 19. century
  • moralizing food
  • influence of science
  • food industries
  • advertising
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3
Q

Moralizing food

A
  • they started with notions that food is about health and balance and that food is fuel na should not be about pleasure
    -“eating right is moral duty”
  • “you can be better person depending what you eat”
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4
Q

Influence of science

A
  • people reallly care about what science said and if they for example proclaimed that eggs are bad for you a lot of people will actually stop eating them
  • this can be beneficial and harmful for food industries and advertising
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5
Q

Advertising

A
  • the goal is to make something new, for example breakfast cereal and to amke something taht will last people for some time but then you have to buy it again
  • perfect targets are woman because they were usually the ones that were cooking and taking care of the food
  • also peole who are really interested into imroving tehir health and lifestyle
  • finished meals - tehy convinced women that they shuld buy it because it is faster and that tehy can insted spend their time on something else
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6
Q
A
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