Food Labels + Advertising

Question 1

what do food companies need to communicate

Answer 1

1. technical specifications for supply
2. product labels
3. advertising

Question 2

what do technical specifications need to have

Answer 2

list of ingridients
allergens
analytical limits of acceptability
methods of use
optional nutritional information

Question 3

aim of technical specifications

Answer 3

for trade organizations in supply chain

Question 4

aim of food lables

Answer 4

help consumers make informed choices

Question 5

what do food labels need to have

Answer 5

correct/transparent/legible and understandable writing/images (test size and positioning)

should NOT suggest product has ‘special characteristics’

should NOT attribute medicinal/disease curing characteristics to products

Question 6

aim of advertisting

Answer 6

convince consumer to buy

inform consumer

Question 7

EU regulation on advertising

Answer 7

protect consumer interests/safety
fair trade
fair commercializations

Question 8

what are the mandatory label information

Answer 8

trade name
list of ingrideints (also quanity and category) 
net quanity
date of minimum durability
expiration date
manufactuer or trader identity and their location 
batch code
storage
usage
place of prigin
alcoholic strength

Question 9

trade name

Answer 9

identifies product with EU law basd on its USE and DESCRIPTION :
i.e. nutella as ‘hazelnut chocolate spread’

Question 10

list of ingredients

Answer 10

all substances used in product manufacturing in descending order of weight a time ot use

differentiate if product has different versions of same species

bold the allergens

Question 11

beef meat labels need…

Answer 11

meat and animal refernece code

slaughter house approval number and country

country of cutting approval, of birth and of rearing

Question 12

egg labels

Answer 12

0= Organic
1= Free-range
2= Cage-free
3= in cage

Question 13

what is advertising

Answer 13

set of activities to inform consumers about the product and stimulate them to buy it through promotional activities

Question 14

history of advertising in Italy

Answer 14

20s= posters emphasizing individuals focus on quality and performance and radio adverts

30s; Mussolini times; roman emphasis and symbols

40s/50s: focus on modernism and closer to consumer

70s/80s: TV broadcasts and use of famous cartoon characters

Today: often rebranding occurs and creative strategies and icons (i.e. Santa Claus and coca-cola)