Food choices, health and wellbeing part 3 Flashcards
the role of the media
All forms of media play a role in imparting info, beliefs and values to people and influence their food choices.
Some of the info is accurate and reliable. Encouraging people to develop positive beliefs and values around food, which help them to make healthy food choices and have a good relationship with food, establishing healthy food behaviours.
There is also a lot of biased, misleading, inaccurate and untrustworthy foo info in the media. This misinformation presented can result in people developing emotional and psychological responses to food that cause negative personal behaviours.
body image
Body image is experienced on a continuum
from negative to positive and is heavily
impacted by external cues and societal
norms. Engagement with and exposure to
media and image-related content can impact
the way a person thinks and feels about their
body.
- ideal figure
restricted diets
Restrictive diets limit the intake of a particular food, food groups or overall energy
consumption. They often do not align with the recommendations outlined in the Australian Dietary Guidelines and can have harmful effects on a person’s health and wellbeing.
- may result in the underconsumption of
essential nutrients and create an unhealthy relationship with food.
comfort eating
Consuming foods as a reaction to an emotional state rather than hunger or appetite. The
consumption of these foods provides a sense of wellbeing and pleasure.
food advertisment and marketing
Food advertising and marketing penetrates all media platforms. Companies use a wide variety of techniques to attempt to influence peoples’ knowledge and preferences. Ultimately, they are trying to persuade us to purchase their products.
music and jingles
Music, jingles and slogans catch consumers’
attention and create a quick association to the brand.
Hearing this jingle can elicit
a psychological response, where the sound triggers the consumer to think of the food, therefore increasing chance of purchasing
commericial
Advertisements often show young attractive
people having fun in order to target consumers’ emotional wants and needs rather than rational logic and facts.
celebrity endorsment
If a product is endorsed by their idol, or the person or
team they know and love, they are more likely to trust the messages portrayed in the advertisement and purchase the promoted food product.
rewards
These games and reward programs create an experience for the consumer, forming a relationship between them and the brand
television
Australians spend a considerable amount
of time watching television. There is a growing number of food-related programs,
commercials and dedicated food channels on our screens.
political influences on the food systems
The Australian Government works with industry and other government organisations towards ensuring that the food sold in Australia and exported to other countries is high quality and safe to eat. -They also aim to make certain
information Australians receive about food is truthful and not misleading. Policies are developed and regulations are enforced in Australia about what can and cannot be produced by the food industry and how it can be marketed.
policies
*Australian Dietary Guidelines
*National Preventive Health Strategy
*Healthy School Canteens
legislation
*Food Standards Australia New Zealand (FSANZ)
*Food Standards Code
*Taxation
programs and initiatives
- Health Star Rating System
*Kilojoule labelling scheme
*Healthy Food Partnership Reformulation
*Healthy Choices framework
research and funding
*Accelerating Commercialisation grants
*National Health Survey
*Farm finance
the manufacturing industry
These industries are regulated by all levels of government and industry-specific legislation. As food
manufacturing continues to grow in both local and international markets, it is essential that the people who produce and distribute
these foods are involved in the legislation and policies that govern their industry.
the advertisment industry
Nutrition and health related claims that can be made on food labels and in advertisements are monitored by the FSANZ Food Standards Code.
This ensures that companies cannot falsely This important legislative measure enables consumers to
make informed choices. advertise their products.