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Klantgericht Handelen > Focus 2 > Flashcards

Focus 2 Flashcards

1
Q

Upselling

A

gelijksoortig product van betere kwaliteit of duurder, upgrade

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1
Q

Cross-selling?

A

aanvullende artikel bij de hoofdaankoop, extra

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2
Q

Sellogram

A

hulpmiddel om verkoopargumenten te ontwikkelen. Overzicht van productkenmerken gecombineerd met koopmotieven van klant.

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3
Q

Rationele verkoopargumenten

A

Zwart op wit, duidelijk zichtbaar, technische eigenschappen

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4
Q

Emotionele verkoopargumenten

A

Gevoelsmatig over het product vertellen, inspelen op de behoefte v de klant

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Klantgericht Handelen (4 decks)

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