Final Study Guide Q2 Flashcards
According to Babbie, why do we do survey research?
Great for large populations.
Original research.
Can be representative of the whole
Good for learning attitudes and opinions.
What is the type of question in which the respondent next goes to another later question based on her answer is called what?
Contingency questions
In constructing a questionnaire, what are question formats to be avoided?
Avoid double barreled questions-multi part requiring single answer
Avoid negative items
Avoid bias items and terms
What is an adequate response rate for a mail distributed self-administered survey, according to Babbie?
Less than 70%
According to Babbie, do face-to-face interviews have any advantage over self- administered surveys?
Yes. Higher response rate.