final exam- chapter 13 Flashcards
The touring of star athletes and
teams to promote the popularity of a particular sport
Barnstorming tours
Acting on behalf of a client in
contract negotiations
Client representation
Locating appropriate endorsement
opportunities, booking appearances, and developing
entertainment extensions
Client marketing
Nearly all event managers must oversee the following
critical functions:
Finance/budgeting
* Risk management
* Tournament operations
* Registration
* Volunteer management
* Event marketing
Review of all activities and
related costs of an event as if it were the first time
Zero-base budgeting
Accounting for the receipt and
timing of all sources and expenditures of cash
Cash-flow budgeting
DIM process
Developing, implementing, and managing
the risk management plan
Waiver and release of liability
Form signed by participants and volunteers that releases the venue and event managers from negligence
Purchasing insurance
Provides security to an event
regarding potential financial losses
Determine type of event and the event’s goals
Pre-event
Specific, detailed, minute-by-minute schedule of
activities throughout the event
1. The time of day and what is taking place
2. The operational needs (equipment and setup
surrounding each activity)
3. The event person(s) in charge of each activity
Script
Activities surrounding completion of event
Post-event
Crucial for making a good first
impression on clientele
Registration system
Volunteer management staff supervise the volunteers
involved with an event
- Working with event organizers and staff to
determine the areas in which volunteers are
needed and the quantity needed - Soliciting, training, and managing the volunteers
Integrated marketing approach
Corporate sponsorship, advertising, public relations, hospitality,ticket sales, broadcasting, website development,licensing/merchandising, fundraising
