exam 2 pt. 3

Question 1

People have the right “to be secure in their persons, houses, papers, and effects against unreasonable searches and seizures”

Answer 1

Search and Seizure: 4th Amendment

Question 1

Comprehensive statute aimed at eliminating sex
discrimination in educational institutions that receive federal funding

Answer 1

Title IX

Question 1

Promote competition in the free market, break up
business trusts and monopolies, and prohibit
anticompetitive activity by businesses

Answer 1

Sherman Antitrust Act (1890) goal

Question 2

Legislative response to Federal Baseball
Allows MLB players to sue their employers under
the Sherman Act
Exempts the business of baseball (including the
minor leagues)

Answer 2

Curt Flood Act (1998)

Question 3

O’Bannon vs NCAA

Answer 3

Former UCLA men’s basketball player Ed O’Bannon and 20
other plaintiffs filed a case against the NCAA in regards to
amateurism rules and a violation of antitrust laws
* Players had issue with lack of compensation over their
images, names, and likeness
* Case has moved through the court system, even appealing
to the supreme court
* It is still unclear if the NCAA will be required to compensate
athletes for their names and likeness
* Changes have been made since these rulings and they tend
to favor the Power 5 conferences due to their financial
advantages

Question 4

Establishes procedures for union certification and
decertification and rights and obligations of union and management once a union is in place

Answer 4

National Labor Relations Act (1935)

Question 5

Prohibits employer from paying one employee less
than another on basis of sex when performing jobs of equal skill, effort, and responsibility

Answer 5

Equal Pay Act (1963)

Question 6

Federal law prohibiting discrimination in many settings, including housing, education, and public
accommodations

Answer 6

Title VII of the Civil Rights Act of 1964

Question 7

Prohibits employment discrimination on the basis of age

Answer 7

Age Discrimination in Employment Act
(1967)

Question 8

Prohibits employment discrimination on the basis of disability
Applicant or employee must be able to perform all
essential functions of the job

Answer 8

Americans with Disabilities Act (1990)

Question 9

Word, name, or symbol used by a manufacturer or
merchant to identify and distinguish its goods from those manufactured and sold by others

Answer 9

trademark

Question 10

Used to identify the source of an intangible service
(e.g., professional sport franchises’ marks)

Answer 10

Service mark

Question 11

Governs trademarks and service marks, gives
protection to the owner of a name or logo, keeps
others from selling goods as the goods of the
original source

Answer 11

Lanham Act

Question 12

occurs when an organization
misappropriates trademarks, logos, and goodwill of events or organization (e.g., Subway in 2010
Vancouver)

Answer 12

Ambush marketing

Question 13

The systematic study of the values guiding our
decision making

Answer 13

Ethics

Question 14

The process of making a correct and fair decision
Depends on our values or the values of the
organizations for which we work

Answer 14

Ethical reasoning

Question 15

Practical conflict involving equally compelling values or social obligations
Solved when we articulate which commonly held
values we admire most

Answer 15

Ethical dilemma

Question 16

Requires consideration of how actions will affect
other groups and individuals

Answer 16

Ethical decision making

Question 17

Concerned with values that guide behavior
The list of those actions people ought to do or
refrain from doing

Answer 17

Morality

Question 18

Fundamental baseline values that dictate
appropriate behavior within a society

Answer 18

Morals

Question 19

Ethical decision making process

Answer 19

1. Identify the correct problem to be solved
2. Gather all the pertinent information
3. Explore codes of conduct relevant to your profession or to this particular dilemma
4. Examine your own personal values and beliefs
5. Consult with your peers or other individuals in the industry who may have experience in similar
   situations
6. List your options
7. Look for a “win-win” situation if at all possible
8. Ask yourself: “How would my family feel if my
   decision and how I arrived at my decision appeared
   on the Internet tomorrow?”
9. Sleep on it; do not rush to a decision
10. Make your best decision, knowing it may not be
    perfect
11. Evaluate your decision

Question 20

Most visible statement of ethical philosophy and
beliefs of an organization

Answer 20

Code of conduct

Question 21

Moral precepts are universal; applicable to
all circumstances

Answer 21

Absolutism

Question 22

What is moral depends on the situation

Answer 22

Relativism

Question 23

Rules of the marketplace guide activities such as sales and marketing

Answer 23

Commercial moral rules

Question 24

Occupations demand loyalty to an oath of office or professional standards to guard against selling out

Answer 24

Noncommercial moral rules

Question 25

Discipline must be:

Answer 25

1. Meaningful
2. Enforceable

Question 26

3 portions of risk management

Answer 26

1. Plaintiff
2. Defendant
3. Negligence

Question 27

Risk management goals

Answer 27

Prevention and intervention

Question 28

4 P’s of marketing

Answer 28

Product
Price
Place
Promotion

Question 29

4 areas of management

Answer 29

Planning
Organizing
Leading
Evaluating