exam 1

Question 1

the jockey club

Answer 1

Established around 1750; settled disputes, established rules, determined eligibility, designated officials, regulated breeding, and punished unscrupulous participants

Question 2

William Hulbert

Answer 2

“The czar of baseball”, provided leadership and stability to new league, believed stability achieved only if teams were run like businesses

Question 3

4 areas of management

Answer 3

Planning, organizing, leading, and evaluating

Question 4

Mark McCormack

Answer 4

Founded IMG in 1960’s; first sport marketing firm visionary; back in the 1990’s he predicted significant growth in Asia, South America, and africa

Question 5

4 P’s of marketing

Answer 5

Product (actual event vs experience)
Price (depends on value or perceived value)
Place (pre selling and exceptional locations)
Promotion (advertising, personal selling, publicity, sales promotion, and public relations)