Final Exam Flashcards
Ethics:
What is the function of the Institutional Review Board
IRB reviews research plan (makes sure its ethical) and must approve it before data can be collected
Ethics:
Name the 8 Research Responsibilities as indicated in the APA Ethical Standards
- analyze and report data fairly and accurately
- preserve welfare and dignity of participants
- review committee
- benefits outweigh potential harm
- no long-term negative effects
- informed consent
- right to withdraw
- debriefing
Attitudes:
What are the three components to attitude?
What is the component in the alternative perspective?
- Cognitive (think)
- Affective (feel )
- Behavioral (act)
- Affective
Attitudes:
What are overt ways we measure attitudes?
Questions, likert scale, Bogus pipeline
Attitudes:
What is the problem with using overt measures of attitude? Which overt measure helps to address this?
They are self-reported.
May not be willing to express embarrassing view (social desirability).
Self-deception (not sure of own feelings)
Bogus pipeline (fake lie detector test) encourages honesty
Attitudes:
What is the IAT test?
Implicit Association Test. A covert measure of attitudes. How quickly you associate two concepts together
Attitudes:
Describe the LaPierre study which highlighted differences in attitudes and behavior
- prof. traveling with young Asian couple
- were refused service at one establishment
- after travels wrote letters to each establishment “asking” if they could come’
- 90% of the establishments said no
Attitudes:
Describe the Theory of Planned Behavior
- ATTITUDE, SUBJECTIVE NORMS (what you think other people want/expect you to do), and PERCEIVED CONTROL (do you feel like you have control in the situation) influence…
- INTENTION
- which may lead to the BEHAVIOR
Attitudes - WHO says What to WHOM:
What is subliminal persuasion? Is it effective in changing attitudes?
- Below awareness but still processed by brain
- not very effective for attitude change
Attitudes - Behavior Impacting Attitudes:
What is Self-Perception Theory as proposed by Bem?
We infer our attitude/how we feel by observing our own behavior within the scenario
Attitudes - Behavior Impacting Attitudes:
What is the theory of Cognitive Dissonance that was introduced by Festinger?
- two thoughts don’t match up which creates physical discomfort and typically try to change attitudes to reduce dissonance
Conformity - Social Influence:
What are norms?
- Socially based rules
Influence:
What are descriptive norms?
- what people normally do in a situation
Conformity - Social Influence:
What are injunctive norms?
- what people should or shouldn’t do
- not necessarily what people normally do
- moral component
Conformity - Social Influence:
Describe Sherif’s norm study
- autokinetic effect: little pinpoint of light in entirely dark room appears to move bc our eyes are always moving
- people estimated how much the light moved
- also put people in groups to see if that would influence their answers; settled on 5 inches as group norm
- even 1 year later the subjects reported same number bc they had internalized the group norm
Conformity - Social Influence:
Define conformity
- “tendency to change perceptions, opinions or behaviors to be consistent with group norms”
Conformity - Social Influence:
Describe Asch’s conformity study
- task was to indicate which line length matched
- one person in group was real subject, others were confederates
- confederates gave some wrong answers
- subject went along with group even if the answer was obviously wrong
- believed group was correct
- went along w/ group to prevent disruption (normative conformity)
- variation when had a partner subject less likely to go with group
Conformity - Social Influence:
What are the factors that increase/decrease conformity
- anonymity - decreases
- motivation - increases for hard task, decreases for easy
- ambiguity - unclear task increases conformity
- unanimity - unanimity in group increase; break in group decreases
- size of majority - bigger majority increases (Law of diminishing returns: adding ppl to group past 4 has less and less effect)
- gender - depends on task; increases if stereotypical task for opposite gender
- age - higher in adolescence, lowest early childhood, low at elderly stage
- culture - individualistic decrease, collectivistic increase
Conformity:
What is the door in the face method?
- door in the face: ask for large request and denied, then ask for small favor
Conformity:
What is the foot in the door method?
- foot in the door: ask for small request and get compliance, then ask for bigger request
Self:
What is self-concept?
- beliefs about yourself
Self:
Describe the ability of self-recognition
- self-recog.: ability to identify self as different from other
- emerges in humans about 18 months - 2 years
- ex. Rouge test - put dot on child’s face and put in front of mirror. If touch face then has recognition
Self:
What are self-schemas? What does it mean to be schematic for a trait? Aschematic?
- def: organization of different traits that relate to yourself, including roles, traits, etc.
- schematic: trait is important to you and how you view yourself; also use this trait to judge others
- aschematic: trait isn’t important to sense of self; also won’t usually use this trait to judge others
Self:
What is trait vs. state self-esteem?
- trait: generally throughout time this is stable
- state: fluctuates, how you feel right now in moment
Self - Maintaining Self-Concept:
What is self-handicapping?
- actions people take to handicap performance (ensure failure) to provide an excuse for anticipated failure
Self - Maintaining Self-Concept:
What is BIRG?
- basking in reflected glory
- more likely to associate ourselves with successful people/groups to maintain our positive self-concept
Self - Maintaining Self-Concept:
What are self-serving cognitions?
- taking credit for successes and distancing yourself from failures
Person Perception:
What is attribution?
- when we see a behavior we try to figure out why someone is doing it
Person Perception:
Explain Heider’s distinction between personal attributions and situational attributions
- personal: attribute behavior due to internal characteristics of the person (ex. personality, mood, ability)
- situational: attribute behavior to factors external to the person (maybe even to a different person)