Exam 2 Flashcards
Conformity - Social Influence:
What are norms?
- Socially based rules
Conformity - Social Influence:
What are descriptive norms?
- what people normally do in a situation
Conformity - Social Influence:
What are injunctive norms?
- what people should or shouldn’t do
- not necessarily what people normally do
- moral component
Conformity - Social Influence:
Describe Sherif’s norm study
- autokinetic effect: little pinpoint of light in entirely dark room appears to move bc our eyes are always moving
- people estimated how much the light moved
- also put people in groups to see if that would influence their answers; settled on 5 inches as group norm
- even 1 year later the subjects reported same number bc they had internalized the group norm
Conformity - Social Influence:
Define conformity
- “tendency to change perceptions, opinions or behaviors to be consistent with group norms”
Conformity - Social Influence:
Is conformity possibly automatic? Describe the Chartrand and Bargh study
- subjects told they would be doing a task with a partner
- partner rubbed face or shook feet
- subjects more likely to do the behavior the partner did
- in a second experiment the partner mimicked the subject’s actions
- the subject’s liked the partner more when their own actions were mimicked
Conformity - Social Influence:
Describe Asch’s conformity study
- task was to indicate which line length matched
- one person in group was real subject, others were confederates
- confederates gave some wrong answers
- subject went along with group even if the answer was obviously wrong
- believed group was correct
- went along w/ group to prevent disruption (normative conformity)
- variation when had a partner subject less likely to go with group
Conformity - Social Influence:
Define normative influence
- conform bc we don’t want to deviate from the rest of the group (ex. Asch line study)
Conformity - Social Influence:
Define informational influence
- if the right answer isn’t clear then may agree with group
- believe group is right/ knows more than you
Conformity - Social Influence:
What is the difference between public conformity and private acceptance?
- public conformity: go along with group but only in presence of the group; superficial change in behavior (ex. Asch study)
- private acceptance: actually change mind (ex. Sherif study), report same response alone as when in presence of the group
Conformity - Social Influence:
What are the factors that increase/decrease conformity? (AMAUMGAC)
- anonymity - decreases
- motivation - increases for hard task, decreases for easy
- ambiguity - unclear task increases conformity
- unanimity - unanimity in group increase; break in group decreases
- size of majority - bigger majority increases (Law of diminishing returns: adding ppl to group past 4 has less and less effect)
- gender - depends on task; increases if stereotypical task for opposite gender
- age - higher in adolescence, lowest early childhood, low at elderly stage
- culture - individualistic decrease, collectivistic increase
Conformity - Social Influence:
Describe Moscovici’s study on minority influence
- slides of blue which varied in brightness, asked if they were blue or green
- control group had 6 naive subjects, all said slides were blue
- experimental group had 2 conf. who said 2 slides were green
- 1/3 of subjects called one slide green
- did show that numerical minority could have an influence on majority
- consistency is important to be effective
Conformity - Social Influence:
Describe Latane’s social impact theory
- social impact is a function of 3 sources
- strength - some people are more influential than other people
- immediacy - physical proximity, more influence if in closer proximity
- number - greater number of people trying to influence you the more influenced you are
Conformity - Social Influence:
What is compliance?
- “change in behavior as a result of a direct request”
Conformity - Social Influence:
What are ways to increase compliance?
- reciprocity norm: do favor for someone else, more likely to do one for you if you ask immediately for return favor
- atypical request: more likely to get compliance if atypical request
- foot in the door: ask for small request and get compliance, then ask for bigger request
- door in the face: ask for large request and denied, then ask for small favor
- low-balling: lure you in with a good deal but change terms to put it in asker’s favor (ex. buying cars)
- that’s not all: make deal and make deal even better
Conformity - Social Influence:
Describe Milgram’s obedience study
- learner, teacher
- teacher administers shock when learner (confederate) answers incorrectly on the word pairs
- hypothesized that less than 1% of subjects would give highest shock
- actually 65% of subjects did
- no differences in compliance w/ males or females
- other conditions
- low compliance when no experimenter probes
- low when ordinary person giving probes
- low when experimenter in other room
- low when touch victim (put hand on shock plate)
- low when group confederates refuse to go on
Conformity - Social Influence:
Describe Meeus and Raaaijimakers obedience study
- subject had to deliver harassing remarks to conf. during job test
- experimenter probes
- 92% of subjects showed obedience
Conformity - Social Influence:
Describe the results of Burger’s (2009) Milgram study replication
- reminded subject’s that they could leave whenever they wanted to
- replicated Milgram’s results exactly
Group Processes:
Describe Tuckman’s group processes
- Forming: getting together as group, get accustomed to members
- Storming: individuals try to influence group and vice versa; this is when deviance usually comes out
- Norming: settle on group norms, establish roles, tasks, become more cohesive
- Performing: do the task
- Adjourning: disengaging from group temporarily or permanently
Group Processes:
What are the two types of cohesiveness?
- Interpersonal: committed to group bc like the members
- task: committed to group bc interested in task
Group Processes:
What is social facilitation?
- “presence of others enhances performance on easy tasks, impairs performance on a difficult task”
Group Processes:
Describe Zajonc’s research on social facilitation
- presence of others increases physiological arousal
- arousal increases likelihood of dominant response
- so task you’re normally bad at, you’ll perform poorly
- and task you’re normally good at you’ll perform well
- these were confirmed with cockroaches - dominant response occurred faster in presence of other roaches
Group Processes:
Define social loafing
- “group produced reduction in individual output”