Final Flashcards
Persuasive Speech
shapes/changes the way an audience feels, thinks, or acts
Successful argument
LOGICAL exchange of opposing ideas, uses evidence, reasoning, open mindedness, and critical thinking
Mental Dialogue
mental give and take between speaker and listener. listener considers credibility, evidence, reasoning, etc.
Target audience
portion of audience that speaker most wants to persuade
three categories of persuasive speeches
question of fact, question of value, question of policy
question of fact
deals with truth or falsity of an assertion (ex- court case)
question of value
deals with morality of an idea or action
question of policy
advocates for or against a certain course of action
passive agreement
convinces audience but avoids encouraging action
immidiate action
convinces audience and encourages action
ethos/pathos/logos
build credibility, use strong evidence, sound reasoning, and appeal to emotions
ethos
CREDIBILITY- the listeners perception of the speaker’s competence and character
three types of credibility
initial- before speech
derived- during speech
terminal- end of speech
how to enhance credibility
explain competence, establish common ground, speak expressively and with conviction
logos
logical appeals- evidence/reasoning
rules for evidence
use specific evidence, use novel evidence, uses credible evidence, connects to point
logical fallacies
(false logic) drawing conclusions based on insufficient evidence and/or faulty reasoning- avoid!