Final Flashcards
Keeping the audience foremost in mind at every step of speech preparation and presentation.
Audience-Centeredness
The Tendency of people to be concerned above all their own values, beliefs, and well-being.
Egocentrism
Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.
Demographic Audience Analysis
Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.
Stereotyping
Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.
situational Audience Analysis
A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.
Attitude
Questions that offer a fixed choice between two or more alternatives.
Fixed-Alternative Questions
Questions that require responses at fixed intervals along a scale of answers.
Scale Questions
Questions that allow respondents to answer however they want.
Open-Ended Questions
A listing of all the books, periodicals, and other resources owned by the library.
Catalogue
A number used in libraries to classify books and periodicals and to indicate where they can be found on the shelves.
Call Number
A work that synthesizes a large amount of related information for easy access by researchers.
Reference Work
A research aid that catalogues articles from a large number of magazines, journals, and newspapers.
Newspaper and Periodical Database
A summary of a magazine or journal article, written by someone other than the original author.
Abstract
A database that catalogues articles from scholarly journals.
Academic Database
A search engine that combines internet technology with traditional library methods of cataloguing and assessing data.
Virtual Library
An organization that, in the absence of a clearly identified author, is responsible for the content of a document on the internet.
Sponsoring Organization
An interview conducted to gather information for a speech.
Research Interview
A list compiled early in the research process of works that look as if they might contain helpful information about a speech topic.
Preliminary Bibliography
The materials used to support a speaker’s ideas. Examples, statistics, and testimony.
Supporting Materials
A specific case used to illustrate or represent a group of people, ideas, conditions experiences, or the like.
Examples
A specific case referred to in a passing to illustrate a point.
Brief Example
A story, narrative, or anecdote developed at some length to illustrate a point.
Extended Example
An example that describes an imaginary or fictitious situation.
Hypothetical Example