Film studios

Question 1

horizontal integration

Answer 1

when one company takes over or buys out another company of the same value

Question 2

benefits of horizontal integration

Answer 2

• can profit of same thing, e.g. merch out of a movie
• reduced competition
• increasing synergies, such as marketing

Question 3

vertical integration

Answer 3

when one company takes over or buys out another company that does a different stage of production as them

Question 4

benefits of vertical integration

Answer 4

many sources of profit, complete control of product, more money in the long term

Question 5

synergy

Answer 5

when a company creates a brand that can be used across different media products and platforms - therefore creating a lot of revenue income

Question 6

harry potter synergy

Answer 6

movies, games, merchandise, theme parks, books/audio books, websites, music

Question 7

conglomerate

Answer 7

a very large organisation that owns different types of media companies

Question 8

consolidation

Answer 8

the joining together of smaller companies to create bigger companies

Question 9

sister companies

Answer 9

companies that are owned by the same parent company and do the same job

Question 10

subsidiary

Answer 10

a company owned by a parent company/conglomerate

Question 11

parent company

Answer 11

a single company that owns another company or companies

Question 12

360 degree marketing

Answer 12

when companies will advertise everywhere and to everyone

Question 13

examples of 360 marketing

Answer 13

social media, merchandise, traditional advertising, sponsorships, intertextuality

Question 14

intertexuality

Answer 14

when two movies overlap with another work of art

Question 15

diversity in media

Answer 15

representation of minorites

Question 16

star power

Answer 16

the power of a celebrity to attract an audience based on their involvement alone

Question 17

distrubution types

Answer 17

traditional: cinema and tv
digital: streaming services

Question 18

Guerrilla Marketing

Answer 18

Marketing strategies beyond the usual film marketing methods.

Question 19

BBFC

Answer 19

British Board of Film Classification

Question 20

Diverse funding

Answer 20

multiple countries and companies fund a film

Question 21

Festivals

Answer 21

awards for films

Question 22

film franchise

Answer 22

A film franchise is a series of films or multi-picture stories, often including some of the same characters from film to film.