Advertising/Poster analysis

Question 1

Audience reception theory

Answer 1

preferred, oppositional, negotiated

Question 2

preferred (audience reciption)

Answer 2

viewers agree with the message of the piece of media

Question 3

oppositional (audience reception)

Answer 3

views disagree with the message of the piece of media

Question 4

negotiated (audience reception)

Answer 4

viewers understand the message, however have conflicting feelings with it.

Question 5

Establishing shot

Answer 5

sets the overall location of the scene

Question 6

Close up

Answer 6

to show greater detail, from shoulders to the top of the head

Question 7

medium close up

Answer 7

Clean OTS (shoulder is not shown)
Dirty OTS (shoulder is shown

Question 8

POV shot

Answer 8

shows the perspective of the character

Question 9

Mid shot

Answer 9

waist up

Question 10

Wide angle shot

Answer 10

person visible from head to toe

Question 11

Two shot

Answer 11

two people in a shot

Question 12

extreme close up

Answer 12

object/person fills the frame to show detail

Question 13

high angle

Answer 13

camera looking down at the subject, making them seem inferior

Question 14

low angle

Answer 14

camera looking up at a subject, used to make subject seem superior

Question 15

long shot

Answer 15

shows entire body of subject, shows character in relation to their immediate surroundings

Question 16

lighting purpose

Answer 16

communicates the mood, the atmosphere, to help in telling a story

Question 17

Psychographics

Answer 17

breaking down audiences based on their inner self

Question 18

Aspirer

Answer 18

want status brands that show their place in society. Happy to invest in luxury items, often using credit. Consider themselves stylish and on trend. They seek status and are endorsed by celebrities

Question 19

Explorer

Answer 19

want to discover new things. Attracted to new and innovative bands. Seek discovery.

Question 20

Mainstreamer

Answer 20

makes up 40% of the population. They like tried and trusted brands that have value of money. Like to think they are a part of a larger group of like-minded people and are less likely to take risks. They seek security.

Question 21

Reformer

Answer 21

defined by self esteem and self-improvement. They are not influenced or impressed by status and they are not materialistic. They are socially aware people who are inclined to invest in brands and products that are good for them or good for the environment. They seek enlightenment.