black widow Flashcards
when and why did disney buy marvel studies
in 2009 for $4bn to eliminate their rising competition
what does marvel produce
comics, books, tv programs, animations, films, toys, music
budget of black widow (production)
$200m, but probably was $400m in total due to marketing and distrubuting
why is it unusual for black widow to have such a high budget
they didn’t have any full cgi characters
when was Black Widow originally going to be created and why did they stop?
david hayter and lionsgate bought the rights to black widow back in 2004, however other powerful women-led films did poorly that year
what influenced black widow
the #metoo movement, when women began coming out and telling the world about the sexual mistreatment from men
who was the director of black widow
cate shortland, scarlett insisted on a woman director
How many places was black widow filmed in?
Norway, Budapest, Morocco, Pinewood Studios in England, and in Atlanta, Macon, and Rome, Georgia. So, around 8.
how many stunt performers were there in Black Widow
188
how many camera staff were there
300
how many digital effects artist were there?
over 1000
what songs did they have in it? (BLACK WIDOW)
famous mainstream songs: american pie, smells like teen spirit, cheap thrills, etc
test screening
a preview of a film or television series before its general release to gauge audience reaction
target audience of scarlett johanson
marvel audiences, people who fancy her looks, people whose seen her other films
target audience of scarlett pugh
british audiences and fans of her previous work
david harbor target audience
stranger things fan
why did disney remarket the entire movie (BLACKWIDOW)
covid delayed the release of the movie by a year, so Disney was worried that their marketing would be stale and broing, so they remade the entire thing. By replacing her original black costume with a white one to link it to the shared universe of the marvel characters
how did black widow market the movie?
NFL superbowl advertisement break, documentary on her stunt double (ESPN), multiple interviews, comic books and graphic novels, billboards with real tweets from audiences, black widow barbie dolls, partnered with BMW, amazon, gekko and fortnite
what was special about blackwidows release?
they released it in the cinemas at the same time as on disney plus
why did scarlett Johansson sue disney?
Scarletts salary was based on box office performance, however she wasnt informed that disney had also released it on Disney+ simulataneously. So, she wasn’t getting her fair share of goods.
