Fear Arousal - Unit 3

Question 1

What is the aim of this approach?

Answer 1

To shock individuals into changing their behaviours

Question 2

What does this approach show?

Answer 2

Frightening image and statistics

Question 3

How is fear arousal good?

Answer 3

Memorable images used
Used by mass media
Shock people to change their habits

Question 4

What memorable images can be used?

Answer 4

Fat being squeezed out of arteries

Question 5

What is good about mass media?

Answer 5

Reaches a large target audience by TV adverts

Question 6

What shocks the individuals to change their habits?

Answer 6

Graphic images

Question 7

Disadvantages of this approach?

Answer 7

Resistance
Annoyance and upset
Manipulated

Question 8

Why may people be resistant?

Answer 8

Believe it will never happen to them eg. mouth cancer caused by smoking - shock wears off

Question 9

Why may it cause upset?

Answer 9

Family member who died of particular health problem that is graphically portrayed

Question 10

Who will they feel manipulated by?

Answer 10

Government propaganda