Behavioural Change Approach - Unit 3 Flashcards
What is the aim of this approach?
To prevent avoidable diseases and dietary disorders
What kind of approach is it?
Preventative
What is it based on?
By providing info it will change beliefs, behaviour and attitudes
What are the advantages of this approach?
Encourages personal change
Encourages responsibility
Straightforward message
How does it encourage personal change?
Shows individual how to take action giving empowerment
How does it encourage responsibility?
Sees health as the property of an individual
How is straightforwardness a positive?
To encourage sensible life style choices to be made rather than a lot of complex information
What are some of the negatives of this approach?
Difficult to measure change
Susceptible to outside influence
Emphasises diseases
Why is it difficult to measure change?
May not occur for a long time after the health promotion activity or intervention
How is an individual susceptible to outside influence?
Does not take account of cost of fruit and veg in 5 a day campaign
Why is emphasising disease a problem?
Heavily focused on negativity such as if you do not exercise you will become obese
