factors influencing voting behaviour

Question 1

media

Answer 1

• daily newspapers down 12mil in 2001 to 6.5mil in 2016
• more than half of UK population use FB regularly
• shows decrease in old media and increase in new
• lab have 664k twitter followers, tories have 369k
• shows insignificant online following as tories win GE’s

Question 2

age and gender

Answer 2

-2014 Scot ref, 51% men voted yes, 42% women, it was argued men more willing to take risks

• in Brexit vote, no difference everyone voted 52% leave
• shows little influence gender has
• Brexit, 73% 18-24 year olds voted remain, 60% of over 65 voted leave
• shows different concerns at different stages of life, tuition fees/travel - pension policies

Question 3

party leader

Answer 3

• 2016 Scot parliament, Scot tories focused on Ruth davidson during campaing
• proved effective as gained 16 seats
• Cless, won TV debates, had a positive campaign, but only received 1% more votes and lost 5 seats
• shows TV debates have very little influence and party leader is a significant factor to an extent

Question 4

social class

Answer 4

• 2017, middle class tori votes same as working class at 44%

- shows a shrinking gap in the social class divide and it is much more prominent age gap