Factors Impacting Conformity Ao1 Aschs Study

Question 1

Size of group

Answer 1

Conformity rates increase as the size of majority increases
But there is point where further majority increase does not leave to further increase in conformity
Evidence - 1 confederate (3%) 2 confederates (13%) 3 or more confederates (32%)

Question 2

Task difficulty

Answer 2

Greater conformity rates seen when task is more difficult as right answer becomes less obvious - tests informational
Evidence - made comparison lines more similar to each other which increase conformity

Question 3

Unanimity

Answer 3

Conformity declines when the majority does not all agree and someone breaks conformity
Evidence - when there was on confederate who went against other confederates, conformity dropped to 5%