Adch’s Study Ao1

Question 1

AIM

Answer 1

Whether people could be influenced by other peoples opinions to give an answer they knew to be wrong - if they conform

Question 2

Method

Answer 2

Participants shown cards and asked which line was same as a standard line
7-9 accomplices, 1 naive
Participants said answer and naive was last but one to answer, see if they’d conform
First 2 trials accomplices said right answer then said wrong answer and naive had to answer

Question 3

Results

Answer 3

32% conformity rate when naive agreed with wrong answer
25% didn’t conform once

Question 4

Conclusions

Answer 4

Those who gave incorrect answers told Asch they knew their answers were wrong but didn’t want to go against the group and want to fit in
This is normative social influence