Factors impacting conformity

Question 1

What are the AO1s

Answer 1

group size
unanimity
task difficulty

Question 2

AO1- Group size

Answer 2

• controlled no, confederates
• 1 = 3%, 2 = 13%, 3 = 32%
• bigger majority, more conform, certain point
• 4 optimal

Question 3

AO1- Unanimity

Answer 3

• same incorrect 33%
• 2nd to last, 5.5%
• breaking unanimity was enough to reduce conformity, support ppt or not

Question 4

AO1 - Task difficulty

Answer 4

• affects
• line judgement, increased
• uncertain, others, confirmation

Question 5

3 AO3s

Answer 5

Latane (-)
Supporting evidence (+)
Too difficult (-)

Question 6

Latane (-)

Answer 6

E: According to Latane (1981) social impact theory, conformity does not plateaus at a 3-5 person majority when answers involve personal preference, and instead argues that the larger the majority is, the larger its impact is on conformity.

when personal preference involved, limit conclusions, credibility

Question 7

Supporting evidence (+)

Answer 7

E: For instance, Lucas et al (2006) found that the conformity to incorrect answers increased with the difficulty of the maths questions that participants were told to answer

credibility, plausibility, robust etc.

Question 8

Too difficult (-)

Answer 8

E: For instance, Sherif (1935) asked participants to estimate how far a light moved in the dark in order to measure conformity, which was challenging as the stimuli was too ambiguous.

conform or too hard? -> less iv -> firm

Question 9

What is unanimity

Answer 9

agreement by all people involved; consensus.