factors affecting page rank

Question 1

what is the PageRank

Answer 1

PageRank was developed to list search results in the order and rank of usefulness and relevance

Question 2

how is relevance a factor affecting PageRank

Answer 2

The content of a web page is a crucial factor in determining its ranking in search results.
This is influenced by :
* the keywords used
* the quality of the content
* how relevant it is to the search query

Question 3

User engagement

Answer 3

The way users interact with a website can be measured through metrics which reveil the level of user engagement like:

• click-through rates
• time spent on a page

Question 4

Authority & trust

Answer 4

The reputation and authority of a webpage or website play a crucial role
factors that can enhance a website’s ranking:
* the age of the domain
* quality backlinks from reputable sources e.g. government website or the BBC, and trustworthy content

Question 5

Content freshness

Answer 5

• Search engines value fresh and up-to-date content
• Search queries may give priority to web pages that are frequently updated or have up-to-date information