factors affecting methods of promotion

Question 1

the target market

Answer 1

Businesses should promote their products in places where they are likely to be seen by the target market. Market research feedback will help with this

Question 2

the finance available

Answer 2

Every business would love to advertise at the halftime during the World Cup final but only the biggest marketing budgets stretch to this

Question 3

the marketing mix

Answer 3

All elements of the marketing mix should work in synergy. This means that the methods are more effective when combined even though they work well as stand alone elements

Question 4

ethical practices

Answer 4

promotions should be ethical in order to avoid upsetting others. For example, promotions should not mislead customers, be indecent, make false claims designed to harm the competition