factors affecting channel of distribution Flashcards

1
Q

finance available

A

a manufacturer may not have the finance available to set up e-commerce or print catalogues to sell direct, so using wholesalers or retailers are the only options

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

desired image for the product

A

certain products have images that dictate where they can be sold (eg Hugo Boss only sell in retailers that have built up a good reputation over at least 5 years)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

shelf life of the product

A

some products need to be shipped to retailers fast as they will go out of date quickly (eg. fresh fruit)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

legal restrictions

A

some products cant be sold through certain channels (eg. prescription medicines need to be sold through pharmacists)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

stage of the product life cycle

A

products may only be sold in exclusive outlets at the beginning of a products life cycle, but may be sold in discount stores during their decline stage to encourage sales

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

technical qualities of the product

A

highly technical products may need to be demonstrated, which means personal selling is the ideal channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly